Estonian Equal Pay Activists Turn to Risque Food Games
Estonian equal-pay campaigners have come up with a new way to spotlight the gulf between men and women's wages in the Baltic state, engaging in risque word-play about sandwiches.
Menus of participating cafes and restaurants across the nation of 1.3 million on Tuesday included salmon sandwiches, with a mark-up of almost one third for added dill.
The Estonian for salmon, "lohe", also means gap. "Till", the word for dill, also translates as a childish term for a penis.
"The cafes and restaurants that are asking for nearly a third more for salmon with dill today are highlighting the 30.9 percent gap between the average salaries of men and women in Estonia," organizer Eva Truuverk told Agence France Presse.
"Our aim is to draw attention to the problem in a humorous way," she explained.
According to European Union data, Estonia's pay gap is the widest in the 27-nation bloc.